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Brave rewards ads12/8/2023 ![]() ![]() Brave Search ads are privacy-preserving, text-based ads that appear at the top of a user’s search engine results page (SERP). ![]() Realized 230% increase in new customer registrations and achieved a CTR of 13.8% View Case Studies Powerful Ad Formatsĭiversify from Big Tech channels, and get the first-mover advantage of advertising in the fastest-growing search engine since Bing. Generated a 26% lift in promotion awareness Brave said that the number of creators who had become verified to accept BAT had reached 1,742,574.Achieved 23.8 million ad views, 8% blended CTR, 57% 10+ second landing visits, and over 1000 Tweets The primary purpose of BAT is for recipients of the token to automatically send a certain number of tokens to the websites they regularly visit or to make donations to the content creators they like – this can be websites, YouTube creators, Redditors, Twitter users and more. As a result of this, the company said it has had over 6,600 ad campaigns since launch and has worked with 900 advertisers including Ford, PayPal, Toyota, Mastercard, Intel, Chipotle, Crocs, BMW, Keurig, American Express, Budweiser, Walmart, Amazon, The Home Depot, Binance, Coinbase, eToro, Ledger, Near, and Solana. Not only were its click-throughs higher, but the company said it was also observing higher engagement too. ![]() The company revealed that the average click-through rate (CTR) for a Brave Ads campaign was 8% which is four times higher than the industry average of 2%. One of the interesting bits of information that it released pertains to the reach of Brave Ads which are displayed by the Brave web browser in exchange for BAT which is paid out to users every month. ![]() On Friday, Brave published its State of the BAT 2023 report to assess how its crypto token was doing so far. ![]()
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